The Yips

Personal Project
project type
Packaging Design
Adobe Premiere Pro, Illustrator & Photoshop

A beer brand for the weekend golfer.

Whether you're a complete beginner or a regular Tiger Woods, there's one thing every golfer has in their hand when they're out on the green, and that's a cold one.

Inspired by this fact, two teammates and I decided to create a collection of beers dedicated to the weekend golfer: The Yips. First, we chose a few slang terms regularly used by golfers. Then, we paired them with the craft beer flavors we felt complemented them best to create a series of beers that every golfer is sure to get a kick out of.

And if you don't get the joke, we've included descriptions of the terms on the back of each can. So be careful, or you might just learn something while knocking back one of these brews...

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