The International Centre for Missing and Exploited Children (ICMEC) has helped protect children from abduction, exploitation, and sexual abuse for more than 20 years. With their hands full of work that important, it makes sense that over the course of 2 decades, their brand identity has become a bit outdated.
During VCU’s first-ever Camp ADventure, myself and a team of 6 other students refreshed ICMEC’s brand, with an all-new name and visual identity.